Charlie Hutcheson (@CharlieHTableau) of Simply Health acknowledges this is a rare long-form dashboard from him, summarising various aspects of a product. BANs at the top to convey the key numbers. Thereafter it explores the population distribution at a cohort level, performance within those cohorts and factors affecting it. The interactive Pareto highlights that a minority of customers are generating a disproportionate level of activity, whilst the final bar charts summarise population and performance on a slightly different basis.